How to Know When a Logo Redesign Is Actually Necessary
A redesign should solve a business or perception problem, not simply chase novelty.
Anthony SoteloAugust 12, 2026
For over 20 years, I've partnered with stakeholders across the world who demand more from their Creative. In each case, I've prioritized the “Why?” behind the what, ensuring solutions don’t just look remarkable—they perform. I believe the logic matters—it's the invisible thread that ties creativity to results.
I invite you to explore what I can do for your brand. From Las Vegas to wherever your business calls home, I'm here to transform ideas into impact.
ATNY Creative showcases select creative work for portfolio and demonstration purposes only. Any trademarks, logos, brand names, products, company names, or likenesses appearing on this website are the property of their respective owners. ATNY Creative claims no affiliation with, endorsement by, or sponsorship from any third-party brand, company, organization, or individual unless explicitly stated otherwise.
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Manage your cookie preferences below:
Essential cookies enable basic functions and are necessary for the proper function of the website.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Service URL: www.youtube.com (opens in a new window)
You can find more information in our Cookie Policy and .