Anthony Sotelo is an independent Creative Director based in Las Vegas, Nevada, specializing in branding, marketing creative, web design, graphic design, and motion graphics. With more than 20 years of experience, his career spans in-house leadership roles, agency-style engagements, and independent creative partnerships across industries including hospitality, gaming, entertainment, real estate, healthcare, pet food, retail, and technology. 

Born and raised in Las Vegas, Anthony began his professional design career at age 17, creating direct mail for local automotive dealerships while still in high school. Since then, he has built a career entirely within the creative field, developing visually driven marketing solutions for both small businesses and globally recognized brands.

His experience includes creative leadership roles with Caesars Entertainment, Hard Rock Hotel & Casino, American Casino & Entertainment Properties, and Zynga, where he directed work for major intellectual properties including Star Wars, Game of Thrones, Harry Potter, Wizard of Oz, and other internationally recognized brands.

Anthony’s approach blends aesthetic instinct with strategic clarity. He believes effective creative work must do more than look polished; it must serve a business purpose, create value for stakeholders, and adapt to the realities of changing markets. His work often centers on scalable brand systems, design operations, digital asset management, workflow automation, and creative infrastructure that helps teams produce better work with greater efficiency.

Through his independent practice, Anthony partners with business owners, marketing leaders, and agencies seeking senior-level creative direction without the overhead of a traditional agency model. His perspective is shaped by decades of hands-on design experience, creative leadership, and a long-standing belief that activity is not achievement—the true measure of creative success is the value it brings to the business and the market it serves.