Strategic Brand Identity, Aesthetically Executed
I specialize in developing cohesive brand identities and visually compelling logo designs that reflect an organization’s values, market positioning, and long-term goals. My process is both aesthetic and strategic—each element designed to perform across multiple mediums and remain timeless in execution.
Over Two Decades of Branding Expertise
With more than 20 years of professional design experience, I bring a practiced hand and seasoned eye to every branding project. My background as a freelance art director, production manager, and designer allows me to bridge the gap between high-level creative strategy and hands-on execution.
Industries I’ve Branded
My branding work spans a wide range of industries, including:
• Hospitality & Casinos
• Automotive Dealerships
• Live Entertainment
• Food & Beverage
• Video Game Publishers
• Pet Food
• Retail
• Medical
This breadth of experience gives me the ability to adapt to each client’s market and deliver brand systems that resonate with their target audience.
The Logo Design Process
A logo is more than a mark—it’s the cornerstone of your brand identity. My design process is thoughtful and refined. It begins with understanding the brand strategy and target market, followed by mood board development, typographic exploration, and visual refinement. The result is a logo that is clean, versatile, and purpose-driven.
Beyond the Logo
While the logo often takes center stage, the supporting brand elements are equally important. From color systems to typography, brand voice, and collateral templates, I help clients develop fully integrated visual identities that scale with their business.
Working with Me
Whether you’re launching a new business or refreshing an existing identity, I approach each engagement with clarity and professionalism. My clients appreciate that I ask the right questions, listen attentively, and deliver design solutions that are as thoughtful as they are polished.
Las Vegas Roots, Global Sensibility
As a native Las Vegan, I understand the visual vernacular of the city—luxury, entertainment, hospitality. But my aesthetic extends far beyond the Strip. My branding sensibility is informed by modernist design principles and tempered by real-world marketing needs.
